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How a $300 investment turned into $60 Million Brand for this E-commerce Sunglass Company
Kyle Russell & John Melizanis
October 11, 2023
How a $300 investment turned into a $60 Million Brand for this E-commerce Sunglass Company
This is the New Money Talks Newsletter, packed with entrepreneurs’ personal stories, real estate investing, financial tips, and more! All in three sections!
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Welcome to our latest newsletter where we delve into the journey of a $60 million dollar sunglasses brand, this sunglasses e-commerce giant has revolutionized the industry.
A Visionary Leap into the Unknown
When Hawkers burst onto the scene, they were stepping into a market dominated by Luxxotica, the eyewear giant responsible for iconic brands like Prada, Ray-Ban, and Gucci. Despite this, our hero Alejandro Betancourt Lopez, the president of Hawkers, dared to dream, transforming a modest $300 investment into a staggering $60 million sunglasses empire.
Influencer Marketing: The Game Changer
The secret sauce behind their meteoric rise? Influencer marketing. By partnering with influencers boasting large social media followings, Hawkers provided them with free sunglasses and promo codes for their followers. This ingenious strategy helped raise a jaw-dropping €70M in funding while generating €6M in revenue per month.
Brand Expansion and Strategic Business Relationships
Alejandro Betancourt Lopez also emphasized the importance of brand expansion, building strategic business relationships, and creating fundraising opportunities. Through these strategic moves, Hawkers has continued to grow, maintaining its stronghold in the competitive eyewear industry.
Catering to the Young and Stylish
One of Hawkers' key successes lies in their targeted demographic. They focus on offering stylish sunglasses at a consumer-friendly price to a younger audience, ensuring their brand remains relevant and appealing.
Tweet of the Day
Remember this:
You don’t own your followers.
Zuck can take them away at any time.
You do own your email list.
Nobody can take those from you.
— Phillip Rivers 👑 (@thePhilRivers)
4:41 PM • Oct 8, 2023
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