Alex Hormozi’s biggest business weapon?

Author

John Melizanis
March 17, 2025

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The Cold Email That Built a Billion-Dollar Brand

Most people would have given up.

The responses were brutal.

Some ignored him. Some said, “Not interested.” Others didn’t even bother replying.

But Alex Hormozi didn’t stop.

Day after day, he kept sending emails. Kept testing different angles. Kept tweaking his approach.

Until one day—he cracked the code.

One email landed a meeting.

That meeting turned into a deal. 

And soon, he had a six-figure consulting business.

That business turned into Gym Launch—which would later help over 4,000 gyms and make Hormozi a millionaire.

Fast forward to today?

He runs a $100M portfolio and is one of the most respected names in business.

And it all started with a cold email.

So What can we learn from Hormozi?

  • Rejection is part of the game. Every “no” gets you closer to the right yes

  • Iteration beats perfection. He didn’t send one email—he sent hundreds until he found the right formula.

  • Most people quit too soon. Success didn’t come from luck. It came from relentless action.

Not every business is built through cold outreach.

But every business needs persistence—and a willingness to do what others won’t.

That’s the same kind of bold thinking that led Ryse to dominate the smart home market.

While competitors chased the crowded markets of smart lights and security systems, RYSE focused on something no one else saw: automating window shades.

They saw a massive gap — people wanted smart window coverings but didn’t want to replace their existing blinds.

So they built SmartShades: a sleek, easy-to-install device that upgrades any window covering in minutes — no expensive replacements, no complicated setups.

And now?

RYSE is scaling fast — with 10 fully granted patents, $10M in lifetime revenue, and a growing presence in major retailers like Best Buy (with Home Depot and Lowe’s on the way).

They even launched a pilot with the luxury Fairmont Hotel.

This smart home tech grew 200% YoY 🚀

Why are homeowners and savvy investors obsessed with RYSE, the trailblazer in DIY smart shade automation?

RYSE lets anyone automate their blinds without costly replacements. With 10 fully granted patents and an exclusive partnership with Amazon, RYSE is building a moat in a booming $158B market set to grow 23% annually.

The best part? You can invest for just $1.90/share (and earn up to 25% bonus shares):

📈 200% revenue growth YoY, $10M in lifetime revenue
🏬 In 127 Best Buy stores, with Home Depot and Lowe’s up next
🌅 Recently piloted with the Fairmont Hotel