How a Broke Mom Built a $1M Business?

This is the New Money Talks Newsletter, the newsletter packed with entrepreneurs' personal stories, financial tips, and more!

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Imagine this scenario:

You’re a single mom who has just lost her job.

You have no savings, no income, and no support.

Your life seems like you're in a literal DEAD END…

How are you even going to take care of your kids, pay your bills, and put food on the table?

Well, this is how the story of Tracy Matthews who is the owner of Flourish & Thrive Academy began…

She felt DEPRESSED and she felt like her life had no meaning anymore.

She just lived day by day not knowing what to do.

Making jewelry was her hobby, but she didn’t really think anyone would buy it.

But it was her ONLY CHANCE to get back on track…

There was NOTHING she could do except just give it a TRY.

From the very beginning, it was REALLY hard.

Selling online, marketing herself, and growing her business were all just a bunch of mysteries to her.

But she still decided to go all in and give her best.

By trial and error, by watching countless videos, reading blogs, and joining forums, she learned some of the fundamentals.

She created her website, brand, and story.

After some time customers, fans, and followers started coming in.

Tracy started to make money, and it was not just a few bucks… 

It was more than she could ever DREAM of.

She saw that other jewelry designers who were struggling like her needed help.

That gave her the idea to start creating online courses, coaching programs, and memberships.

And that’s when she became an authority and a mentor to other jewelry designers.

She made a MASSIVE difference.

And after a very hard time of work and effort. And many times when she wanted to give up.

Tracy made it… she turned her hobby into a $1 million business.

She turned her life AROUND.

She was crying every night trying to figure out how she could make money for her kids, and now she achieved FREEDOM…

She felt like she had overcome the biggest challenge of her life. And now there is NOTHING that could stop her.

What a beautiful story, isn’t it? Yeah, we can all agree on that.

But the real question is how she went from a broke single mom to 1 million dollars without even a single dollar.

But before we give you tips. We need you to make sure you read them very slowly and implement them in your business. Alright?

OK, that’s enough of talking, get into tips:

1. Find your niche and target market.

Don’t try to sell to everyone, but focus on a specific group of people who share your passion and need your solution.

Tracy Matthews found her niche in jewelry designers who wanted to learn how to start and grow their own ecommerce businesses.

She knew their pain points, their desires, and their goals. She knew how to speak their language, how to solve their problems, and how to inspire them.

2. Create a unique value proposition. 

Don’t just sell products, but sell a story, a lifestyle, a transformation.

Show your customers how your products can make their lives better.

Tracy Matthews didn’t just sell online courses and coaching, but she sold a vision of success, freedom, and creativity.

She showed her customers how they could turn their passion into a profitable business, how they could express themselves through their jewelry, and how they could make a difference in the world.

3. Build a loyal fan base. 

Don’t just sell once, but sell again and again.

Create a relationship with your customers by providing valuable content, engaging with them on social media, and sending them personalized emails.

Tracy Matthews built a loyal fan base by providing free and useful content on her website, her podcast, and her blog.

She also engaged with her audience on Facebook, Instagram, and Pinterest. She also sent them regular emails with tips, stories, and offers. She made them feel like they were part of a community, a tribe, a family.

4. Diversify your income streams. 

Don’t just rely on one source of revenue, but create multiple sources of revenue.

Sell different types of products, such as physical products, digital products, and services.

Sell different types of services, such as online courses, coaching programs, and memberships.

Tracy Matthews diversified her income streams by selling different types of products and services. She sold physical products, such as jewelry, books, and tools.

She sold digital products, such as online courses, ebooks, and webinars. She sold services, such as coaching programs, masterminds, and memberships.

She created multiple ways to serve her customers and to generate revenue for her business.

These are some of the tips that Tracy used to turn her hobby into a $1 million ecommerce business.

And you can do the same.

You can turn your life around, just like she did.

But, you have to take the first step. A lot of people are SCARED to do that.

Don’t be like them… They end up in the same place for their WHOLE life…

You have to believe in yourself.

As Tracy Matthews once said:

“Your dreams are worth pursuing. Don’t let anyone tell you otherwise. You have the power to create your own reality. You have the power to flourish and thrive.”

That’s the mindset that helped her overcome the challenges and obstacles that she faced along the way.

That’s the mindset that you need to ADOPT in order to SUCCEED.

So don’t wait for anymore. START NOW.

Start with what you have, and learn as you go.

You have all the POTENTIAL of this world. You just need to USE IT.

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If you read today’s newsletter and enjoyed it even half as much as we enjoyed preparing it for you, we’d love for you to reply to it and give your feedback so we can keep improving them over time.

See you on Friday :)