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“Competing with billion-dollar brands? Good luck.” 😂
This is the New Mօney Talks Newsletter, packed with entrepreneurs' personal stories, financial tips, and more!
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In 2010, Dave Gilboa and his co-founders at Warby Parker had a vision:
What if you could buy high-quality glasses online—for a fraction of the price?
It sounded simple. But the world didn’t think so.
Industry insiders scoffed.
“People need to try them on.”
“No one will trust an online glasses store.”
“Competing with billion-dollar brands? Good luck.”
And there was one more problem…
The eyewear industry was a monopoly.
One company—Luxottica—controlled brands like Ray-Ban, Oakley, and Persol. They owned LensCrafters, Sunglass Hut, and even made designer frames for Prada and Gucci.
Luxottica set the rules… and Warby Parker was breaking them.
But the founders saw what others didn’t:
Glasses weren’t expensive because of materials or craftsmanship.
They were expensive because of markups.
So instead of selling through retail stores, they did something radical:
They sold direct-to-consumer, cutting out middlemen.
They launched a free Home Try-On program.
They built a brand, and not just a product.
The result?
Sold out in 48 hours…
$1M in sales their first year….
And today, Warby Parker is worth $3 billion.
All because they saw an untapped market and solved a major friction point.
And now? It’s happening again.
This time, in smart homes.
While other brands chase cameras and lightbulbs, RYSE saw a massive gap: window shades.
Homeowners want smart window coverings… but they don’t want to replace their existing blinds.
So RYSE built SmartShades—a sleek, easy-to-install device that automates any window covering in minutes.
Just like Warby Parker, they’re rewriting the rules.
$10M in revenue.
10 fully granted patents.
Scaling into Best Buy, Home Depot, and Lowe’s.
Revenue up 200% YoY—and expanding fast.
No, it’s not Ring or Nest—it’s RYSE, a leader in smart shade automation, and you can invest for just $1.90 per share.
RYSE’s innovative SmartShades have already transformed how people control their window coverings, bringing automation to homes without the need for expensive replacements.
With 10 fully granted patents and a game-changing Amazon court judgment protecting their tech, RYSE is building a moat in a market projected to grow 23% annually.
This year alone, RYSE has seen revenue grow by 200% year over year and expanded into 127 Best Buy stores, with international markets on the horizon. Plus, with partnerships with major retailers like Home Depot and Lowe’s already in the works, they’re just getting started.
Now is your chance to invest in the company disrupting home automation—before they hit their next phase of explosive growth. But don’t wait; this opportunity won’t last long.