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- Did Kiwi.com have the largest influencer activation of 2024?
Did Kiwi.com have the largest influencer activation of 2024?
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Imagine turning a small, virtually unknown travel brand & agency into a household name through what was probably 2024’s largest influencer activation…
That’s the incredible story of Kiwi.com, and their secret strategy was more successful than they initially planned…
Kiwi.com is on a mission to make travel accessible to everyone. Kiwi’s unique features enable them to offer options cheaper than their competitors, but it needed an engine to spread the word.
They knew influencer marketing could be their game-changer, but they wanted a way to recruit 1000s of creators and automate the management for scale.
That’s when they discovered LoudCrowd…
LoudCrowd transformed Kiwi’s approach to influencer marketing into a reality…
With its intuitive platform built for scale, Kiwi.com was able to launch a massive influencer giveaway and program that offered winners a $10K prize for sharing Kiwi.com on Instagram & TikTok
And the results were insane…
The program drove 18K influencers to sign-up for the creator program and giveaway!
The results were EXTRAORDINARY:
UGC content skyrocketed: Eager to win the prize, influencers posted about Kiwi.com in a big way. Its UGC presence on Instagram and TikTok by 460% and 3K% respectively…
Brand awareness spread like wildfire: As their influencer program and giveaway gained momentum, Kiwi.com’s brand recognition soared, reaching a wider audience faster than they had ever imagined… 4.8M impressions worth!
Creators begged to be in the program: Over 18K members signed-up for the program in just one month, making Kiwi.com’s program probably one of the largest of 2024’s
…The true magic of LoudCrowd was in the tools (creator management, product gifting, social media integrations) that enabled Kiwi.com to build an influencer activation that supported 18K creators with minimal management from the team
But here’s the exciting part: this isn’t just Kiwi.com’s success story—it could be YOURS too.
What if the key to unlocking your brand’s true potential is just ONE smart move away?
If you’re ready to turn your brand into the next success story,
Click here to see how LoudCrowd can help make it happen.
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See you on Friday :)