Fixing small loopholes always drives massive sales

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It’s fair to say that most businesses are like a funnel that expands as it grows (financially).

The problem is – it creates loopholes in itself, as it grows. 

Hence, slowing down the growth of the business because sales start leaking out.

And one of the biggest loopholes most small and medium-sized businesses struggle with – is abandoned carts.

However, it’s not about the sales you drain out through abandoned carts…

But how much more you could be making, its impact on the overall sales, and most importantly how you establish relationships – engaging with your customers.

Or at least that’s what, Creality, a world-leading brand of consumer 3D printers realized.

After hitting the 3D printing market in 2014 – as the technology gained more and more interest – it wasn’t long until they expanded globally as an ecom brand.

And inevitably – just like most small and medium-sized businesses – they found themselves stuck in the abandoned cart puzzle.

And it really was a puzzle. 

Because the brand clearly had a lot of traction as the traffic engaging on their product pages and the amount of potential customers adding products to their carts…

Were significantly higher than the people ACTUALLY pulling the trigger.

It was like they had the perfect bait, with a net wide enough, AND the fishes did come.

Except, the net was too loose for the fishes to dip out. (effortlessly)

So it was the urgency to fix this problem that brought them across Omnisend.

Long story short, in less than a year, they achieved the following KPIs with just one automation:

• €560,000 ($592,435.76) generated in abandoned cart sales.

• Abandoned cart automation open rate shot up by 54%

And most importantly, more people started coming back through that automation.

• The Click-through rate rose to 8%

However, it wasn’t the automation as a whole that did the trick.

One of the main priorities of creality was not only to contact potential customers when they’re the warmest and right on the fence across the sale…

But also tailor the messaging to fit their brand voice – so they could communicate with them as a brand and establish an authentic connection – before they even became customers.

That was when the ease to set up these automations within minutes (while tailoring the messaging to your brand voice) – came in as a savior.

Not to mention:

The ability to leverage “set and forget” automations that they could set once and let it recapture sales on autopilot that otherwise would’ve been lost – allowed them to not only fix this one major loophole…

But bought back a significant amount of time that they put into constantly refining these campaigns with effortless yet effective A/B split-testing and innovating the product – that directly impacted the company’s financial growth.

And as they say in business,

Indirect efforts have the highest direct impacts on the entire business.

Hence pushing the ball further up the hill.

So like Creality…

If you want to massively ramp up your overall sales via abandoned carts with easy-to-adapt, time-efficient, and effortless tools…

Click here to fix the loophole.

PS: BTW, to give you a taste of the results with little to no risk on your end…

Right now, you can get 30% off our paid plans for the next 3 months with the code BFCM30OFF.

The offer ends on Dec. 6, 2024. So don’t miss out.

Use this Black Friday to open a floodgate of (potential) raving customers that you otherwise might lose through abandoned carts.