From $0 to $1.5M in just 18 months

This is the New Money Talks Newsletter, the newsletter packed with entrepreneurs' personal stories, financial tips, and more!

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It’s 2019, and Alex is frustrated.

After spending $1,000 on multiple brands of pet beds for his aging golden retriever, Max, nothing worked.

Each “orthopedic” bed turned out to be just overpriced foam that left Max limping and uncomfortable.

One evening, as Max struggled to get up, Alex decided enough was enough.

If no brand could solve the problem, he would.

That’s how PawPort was born…

A company that revolutionized pet care by designing orthopedic beds backed by real research.

Today, PawPort generates over $1.5M annually, and it all started with one simple observation.

Most pet products weren’t designed by people who actually understood pets.

Here’s the twist: 

Alex didn’t run ads in the beginning.

He grew his brand organically using an overlooked tool:

1. Turning customers into advocates: He encouraged early customers to share how PawPort beds helped their pets. These stories—shared in emails, social posts, and even ads—built trust and went viral in niche communities.
   

2. Leading with education: Alex educated his audience about why traditional pet beds failed and how PawPort solved those issues. His email series taught pet owners about joint health and how investing in quality could save on vet bills.

What can we learn from Alex?

• Stories sell: People trust other people. Can you showcase how your product is improving your customers’ lives?
  

• Educate to convert: When you explain the why behind your product, you build authority. Are you using emails or content to educate your audience?
  

• Niche-focused growth: PawPort didn’t try to sell to everyone. Are you connecting with the right communities that care about your product?

Building a successful brand isn’t about chasing the biggest audience.

It’s about solving problems for people who care, and showing them why you’re the one to trust.

So what’s one problem your product solves that you haven’t told your audience about yet?

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See you on Friday :)