From skeptical strangers to raving customers

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Most small and medium-sized businesses have 1 goal — scale as fast as possible.

And the only way to do that is by capturing as much of the target market as possible.

Unfortunately, that’s where most fail despite the grueling effort.

They might expand their targeting by casting a wider net on the entire market...

Only to attract a small fraction, because of the lack of well-segmented yet personalized touchpoints.

Vape Store was stuck at the same crossroads until a casual trial turned into an endless scaling tide.

A vaping brand that supplies quality vapes to help people quit smoking and create a smoke-free future for the UK.

Due to the instantaneous nature of the business…

Not only do they need to drop more than the usual amount of touchpoints to get sales but do so:

• At the right time

• To the right type of people

And most importantly,

• Tailor the messaging based on where someone might be in their journey to quit smoking.

Whether someone’s just quit smoking or has been vaping for years...

They wanted to serve as much of that market as possible, rather than just a small segment.

And the only way to do that — was through advanced yet simple & time-efficient — email and SMS segmentation...

To launch highly personalized campaigns on a large scale.

The problem?

Vape Store is still a growing business.

So paying Klaviyo — at the scale they were using email and SMS — wasn't practical for cash flow or the time delay in ROI.

That’s when they came across Omnisend.

They weren't expecting much until the (unexpected) results started pouring in.

• Their sign-up rates shot up by 77%

• The total sign-up rate grew to 32%

• And their website traffic on mobile cranked up to 80%

Initially, they signed up for the free trial — just for SMS marketing.

But within 2 weeks of use, they decided to fully get under the hood of Omnisend for both email & SMS.

Not just because of the myriad benefits they were getting compared to the previous tool but…

What they previously paid for the email solution, was the same if not less at Omnisend — for SMS.

Considering the tight cashflow nature of most small and medium-sized businesses…

Omnisend offers FREE international SMS worth the price of the plan.

Yet, that wasn’t the only factor that won their trust.

When using email & SMS at such a large scale with advanced segmentation to reach as much of the market with personalized messaging…

You’re bound to run into difficulties.

So the fact they received 24/7/365 customer success support with an average response time of less than 5 minutes…

Made it a no-brainer for Vape Store to trust Omnisend with a long-term commitment.

Not to mention:

With an 80% increase in website traffic on mobile…

It was like they had to personally engage with hundreds of thousands of close friends — constantly.

So usually it might take hours to create, set up, and launch such campaigns…

But quoting Dan Judd’s words (the head of digital at Vape Store):

“It's just as simple as writing a text message on your phone.”

Because besides setting up the targeting and everything else around the campaign...

It took them less than 5 minutes to ACTUALLY create the SMS campaign.

All this resulted in:

• Skyrocketing Vape store’s abandoned cart sales 

• Increased repeat buyers

• Building a loyal customer base with frequent yet personalized touchpoints

So Vape Store is well on its way to scaling big by casting a wider net on its target market that keeps expanding with email and SMS.

And if you want to serve your target market on a large scale, scale big, and build a loyal customer base as well…

Click here.

PS: BTW, to give you a taste of the results with little to no risk on your end…

Right now, you can get 30% off our paid plans for the next 3 months with the code BFCM30OFF.

The offer ends on Dec. 6, 2024. So don’t miss out.

Use this Black Friday to open a floodgate of raving customers :)