How to Be the GOAT of Your Niche…

This is the New Money Talks Newsletter, the newsletter packed with entrepreneurs' personal stories, financial tips, and more!

Don't forget to subscribe to our YouTube channel :)

CrossFit high. Sweat, fire, pushing limits. Then, BAM! Grip fails, tape buckles. Frustration boils.

You crave a champion's tape: strong, comfy, easy, performance-boosting.

Be the victor, not the tape victim.

Well, guess what?

You're in luck.

Because such a tape exists.

And it's not just any tape.

It's the tape that CrossFit champions use.

But before I reveal what it is, let me ask you a question.

Do you know what the acronym GOAT stands for?

If you're a sports fan, you probably do.

It stands for Greatest Of All Time.

It's a term that is used to describe the best athletes in their fields.

The ones who dominate their sports and set new records.

Now, what if I told you that there is a tape that is called GOAT Tape?

And that it's the best tape in the market for CrossFit and other functional fitness activities?

That it's the tape that is used by some of the greatest CrossFit athletes of all time?

Would you be curious?

Would you want to know more?

Of course you would.

Because you're an ecommerce fan.

And you want to learn from the best.

You want to learn from the GOAT.

And that's why you need to hear Goat Tape's ecommerce success story.

Goat Tape was founded by David Tao, a CrossFit enthusiast who loved to challenge himself with intense workouts and exercises.

But he had a problem.

He couldn't find a good tape that would protect his hands and wrists from injuries and blisters.

He tried different brands and types of tape, but none of them worked well.

They were either too sticky, too slippery, too thin, or too thick.

He was frustrated and annoyed.

So he decided to create his own.

He did some research and found a manufacturer that could produce a high-quality tape that met his specifications.

He ordered some samples and tested them himself.

He was blown away by the results.

The tape was AMAZING.

It was sticky enough to stay on, but not too sticky to leave marks.

It was thick enough to provide support, but not too thick to hinder movement.

It was PERFECT.

He named it Goat Tape, after the acronym for Greatest Of All Time.

Because that's what it is…

And that's what it makes you feel.

Goat Tape is the ultimate tape for CrossFit and other functional fitness activities.

But it's not just a product…

It's a brand.

It's a story.

It's a vision.

David wanted to share his passion for CrossFit and tape with others.

He wanted to create a community of like-minded fitness enthusiasts who would appreciate his product and his values.

So he launched his online store where he could sell his tape.

He also created a logo, a slogan, and a packaging that reflected his brand identity and values.

He promoted his tape on social media, blogs, podcasts, and events.

He also sent samples to influencers, coaches, and athletes who could endorse his product and spread the word.

He got his first customers and received positive feedback.


He grew his business organically, without any outside funding or advertising.

He focused on creating value for his customers, not just selling products.

He created a loyal fan base who loved his tape and his brand.

He became the leader of the CrossFit tape market.

That’s the BEAUTY of ecommerce.

And you know what?

You can experience the same beauty too… But you have to be willing to hustle…

And you will see the results.

But the most important thing is to NEVER STOP.

Tweet of the day


If you read today’s newsletter and enjoyed it even half as much as we enjoyed preparing it for you, we’d love for you to reply to it and give your feedback so we can keep improving them over time.

See you on Friday :)