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How to grow a beard that makes you $120k/month
This is the New Money Talks Newsletter, the newsletter packed with entrepreneurs' personal stories, financial tips, and more!
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You probably think I’m crazy, but I’m not.
I’m about to tell you a true story of how a guy turned his passion for beards into a $120k/MONTH ecommerce empire.
And no, he didn’t sell his beard.
He sold grooming products for men with facial hair.
His name is Eric Bandholz, and he’s the founder of Beardbrand,
a company that helps beardsmen look, feel, and be awesome.
But it wasn’t always like this.
Back in 2012, Eric was just a regular guy with a corporate job and a scruffy beard.
He felt like an outcast in a society that frowned upon facial hair.
He wanted to change that…
So he started a blog and a YouTube channel to share his tips and tricks on how to grow and maintain a beard.
He also joined forces with two other bearded buddies, Jeremy and Lindsey, to create a community of like-minded men.
They called themselves “Urban Beardsmen”.
Soon, they realized that there was a huge demand for high-quality grooming products that catered to their niche.
They decided to launch their online store and sell their own products.
They had no idea what they were doing.
They tried selling different products, such as backpacks, wallets, and sunglasses, but they failed miserably.
They also tried pitching their idea to Shark Tank,
but they got rejected.
But they didn’t give up.
They learned from their mistakes and focused on what they did best:
creating awesome content and products for beardsmen.
They experimented with different marketing channels, such as email, social media, and podcasts.
They also leveraged the power of storytelling and branding to connect with their audience and build trust.
They created hilarious articles, interactive quizzes, and engaging videos that educated and entertained their followers.
They also created a unique brand identity and voice that stood out from the crowd.
And it worked.
Their content and products went viral.
They attracted MILLIONS of fans and customers from all over the world…
They generated a whopping $120k/month in revenue and became one of the most successful ecommerce brands in the INDUSTRY.
But they didn’t stop there.
They continued to innovate and improve their products and services.
They expanded their product line to include more than 50 different items, such as beard oils, balms, washes, conditioners, combs, brushes, scissors, and more.
They also launched a subscription service that delivered their products to their customers’ doorsteps every month.
They created a loyal fan base that loved their products and their mission.
They created a MOVEMENT.
They changed the way society views beardsmen.
And they did it all with a BEARD…
Let this story be a reminder that with the right blend of passion and perseverance, you can carve out your own path to success.
Beardbrand’s journey from a simple blog to a thriving business empire exemplifies the power of staying TRUE to your vision and continuously adapting and growing.
Remember, every great achievement begins with the decision to TRY.
Your unique story is waiting to be written, AND IT’S NEVER TOO LATE TO START.
May this tale inspire you to nurture your ideas with the same dedication you give to grooming your beard.
Who knows?
Your venture could be the next to light up the world of ecommerce.
Keep dreaming big, keep striving, and keep shaping the future one step at a time.
Tweet of the day
No one on planet earth has built wealth without failing.
Why do you think you'll be the exception?
— Paul Goodman (@PaulGoodman24)
5:56 PM • Oct 26, 2023
If you read today’s newsletter and enjoyed it even half as much as we enjoyed preparing it for you, we’d love for you to reply to it and give your feedback so we can keep improving them over time.
See you on Wednesday :)