Hanna used a “Simple Fix” to Build a $3M Skincare Brand...

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Picture this:

It’s 2018, and Hannah is in her bathroom staring at rows of half-empty skincare products.

None of them worked.

Her skin was constantly irritated, and after months of trying every trendy brand, she realized the problem wasn’t her skin, it was the products themselves.

But she wasn’t alone…

When Hannah started talking to friends, she discovered a recurring theme…

Most “clean beauty” brands still loaded their products with unnecessary fillers and fragrances.

So, Hannah went back to basics.

She created BareKind Skincare, a brand focused on stripped-down, minimal-ingredient products.

No fluff, no filler, just what your skin actually needs.

Fast forward five years, BareKind now generates $3M in annual revenue.

Here’s the twist: 

BareKind didn’t have influencer backing or flashy ads in the early days.

Hannah grew her brand by fostering a community of loyal customers who became brand ambassadors.

1. Listen and learn: Hannah constantly asked her customers what they wanted—and made adjustments based on their feedback. From new product ideas to packaging changes, her audience felt like co-creators of the brand.
   

2. Build a community: Hannah didn’t just sell products; she created a movement. BareKind became a space where customers could share their skincare journeys and celebrate simplicity together. This community-driven model turned buyers into lifelong advocates.

What can we learn from Hannah?

• Customer collaboration wins: Your customers know what they need. Are you actively engaging them to shape your brand?
  

• Create belonging: People want to feel connected. Can you create a community that makes them feel like they’re part of something bigger?
  

• Simplify your value: BareKind thrived by solving one problem simply and effectively. Is your product solving a specific problem clearly?

Growing a successful brand isn’t about being the loudest. It’s about solving a real problem and inviting your audience to join you on the journey.

Now, here’s the question: What’s one way you can involve your customers more in your brand’s growth?

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