They become raving fans before loyal customers

This is the New Money Talks Newsletter, the newsletter packed with entrepreneurs' personal stories, financial tips, and more!

Don’t forget to subscribe to our YouTube channel :)

At the end of the day…

Businesses don’t want customers.

They want their loyalty.

So that they keep buying.

And although getting customers in the first place is a riddle of its own, it certainly isn’t the hardest, and eventually gets solved.

The ‘loyalty’ one is what keeps most small and medium-sized (and even well-established) businesses banging their heads against the wall.

I.e turning customers into raving fans that buy out of (almost) a form of moral duty.

To achieve that however, comes with a new set of challenges that are wildly different than getting just a normal customer.

And who can address these challenges better than a brand that has to win raving fans first…

Before they turn into loyal customers?

“Žalgiris” Kaunas…

An iconic Lithuanian basketball club, with a native and world-wide fan base was struggling with an inefficient fan-engagement strategy.

However, the strategy wasn’t what kept them from engaging with their fans…

…but the way of communication they were using to engage.

It was when they switched to Omnisend that in just one year their:

• Email and SMS revenue shot up by 39%

• They got over 11k new (and engaged) email subscribers

• Thanks to email, their SMS list also grew by over 9k

Their main bottleneck was that it was almost impossible for them to view their entire fan-base from a unified lens…

Because they had to manage data spread thin across multiple different platforms.

This made their marketing efforts ineffective because of the lack of flexibility.

It was almost like their fan-base and the way to reach all of them at the right time with the right (personalized) touchpoint was on two different sides…

And they had to bridge the gap in between with a fast-paced, easy-to-set-up, and efficient yet advanced automation workflow.

Omnisend was that bridge.

With their advanced abandoned cart & checkout reminder flows…

“Žalgiris” Kaunas was able to leverage the “buyers momentum” and capture potential customers when they were on the fence with highly personalized touchpoints…

Dropped at the right time.

This skyrocketed their merchandise sales.

Although buying merch gets a potential fan’s foot in the door…

Establishing an emotional connection with the brand’s story, values, and most importantly how it values that customers is what ACTUALLY turns them into a fan.

And that’s exactly what “Žalgiris” Kaunas was able to achieve with Omnisend’s smart welcome series automation.

Not to mention, you can’t just turn a customer into a fan and just hope they stay. 

You retain a fan. By creating a sense of belonging and constant connection.

Like you would with a best friend.

And that’s what the immediacy of Omnisend’s SMS and newsletter campaigns did for “Žalgiris” Kaunas.

And just how a wildfire is a result of many sparks…

Because of improvising all these moving parts…

“Žalgiris” was not only able to unify all its fans into a single yet sustainable ecosystem…

But it took the brand’s financial growth on an entirely new financial trajectory.

As their subscribers grew from 11,000 fans to approximately 100,000 in just over a year.

So if you also want to leverage Omnisend to acquire “Raving fans” that eventually (inevitably) turn into loyal fans…

Give it a shot.