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Let your customers run your biz
And here’s why it’s best for you to just sit back and see the checks roll in
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Ever wonder why consistently growing B2B businesses rarely follow any fancy sales and marketing tactics?
It’s simple.
No, that’s the answer. “It’s simple”.
They simply just let their happy customers do the heavy lifting known as “Sales & Marketing”.
Because even though the B2B market is relatively skeptical & analytical, it’s also the best advantage you can ask for.
All a potential customer needs is proof from an existing customer similar to them – talking positively about your product.
The problem?
Even though your product might exceed people’s expectations…
The hardest part is to get those customers to leave a solid review (if not keep reminding them, if not get them to see those reminders in the first place).
Verpakgigant…
A Netherlands & Belgium-based wholesaler offering packaging for e-commerce and other industries was coasting at a measly 15 Google reviews, despite being around since 2016 AND being a thriving business.
So, the best way to get as many “high-quality” customer reviews as possible is by…
Asking them when they’re the happiest.
Right after they’ve made a purchase.
And the most efficient way to do that is through an effective (and most importantly quick) post-purchase follow-up email and SMS automation.
That’s where Omnisend came into play.
Verpakgigant increased their Google reviews from 15 to over 240 — a staggering 1500% growth — achieving a 4.9/5 rating.
Not to mention, with a single follow-up automation.
But how did this single win have a massive impact on Verpakgigant’s entire business's growth?
Well, because of the tremendous boost in credibility and “perceived” word-of-mouth…
Their targeted B2B campaigns not only started yielding strong engagement and revenue…
But one of their single promo email generated nearly €6K in revenue with a 37% open rate and a 1.3% click rate.
The abundance of in-depth reviews provided valuable insights, which not only helped improve their customer experience…
But recovered potential sales, strengthened their brand reputation, and even had a massive impact on their abandoned cart sales (46.4% open rate and generated €25K, with an AOV of €170.84).
Not to mention, they were able to achieve this with little to no learning curve, cost-effectively.
So if you also want to effortlessly skyrocket your customer reviews through quick and easy-to-setup post-purchase follow-up automations…
So that you can improve your customer relations, brand reputation, and boost the overall growth of the business…