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How a “No-Brainer” Solution Turned Into $4M...?
This is the New Money Talks Newsletter, the newsletter packed with entrepreneurs' personal stories, financial tips, and more!
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It’s 2020, and Ryan is standing in his garage looking at a pile of ruined sneakers. His favorite shoes were destroyed—again—because he couldn’t find a shoe cleaner that actually worked.
Every product either smelled terrible, damaged the material, or required too many steps.
That’s when it hit him: Why hasn’t anyone created a simple, all-in-one cleaner that actually works?
With no experience in chemicals or cleaning products, Ryan started researching, testing formulas, and sending samples to friends.
After months of trial and error, SoleCare was born—a one-step, eco-friendly sneaker cleaner that works on every type of material.
Fast forward three years, SoleCare is now a $4M brand, with loyal sneakerheads swearing by it.
Here’s the twist: Ryan’s breakthrough didn’t come from a flashy launch or viral marketing. He scaled his business using grassroots strategies and customer trust.
Niche domination: Ryan focused on serving sneakerheads—a passionate, under-served niche with unique needs. Instead of trying to be everything to everyone, SoleCare became the go-to cleaner for sneakers.
Content that educates: He created video tutorials showing how SoleCare worked on everything from suede to canvas. These videos didn’t just sell—they educated, building trust and authority in his niche.
What can we learn from Ryan?
Solve one specific problem: SoleCare succeeded because it targeted one clear pain point. Are you solving a specific problem that truly matters to your audience?
Own your niche: You don’t need to conquer the world. Are you focused on dominating a specific corner of the market?
Educate to build trust: Great content does more than sell—it helps. Are you using content to show your audience why your product works?
Ryan’s story is a reminder that success often comes from solving everyday frustrations and finding smarter solutions for the things we take for granted.
Speaking of smart solutions, let’s talk about RYSE, a company that’s doing for smart homes what Ryan did for sneaker care.
$10M in Revenue, 200% Growth—Meet the Smart Home Company That’s Changing the Game
Smart homes are the future, and RYSE is leading the charge in a category most competitors overlook.
With 10 granted patents and products earning rave reviews on Amazon and Best Buy, RYSE has achieved over $10 million in revenue—and grown at an incredible 200% month-over-month.
RYSE makes automating window coverings simple, allowing homeowners to upgrade to smart living in just minutes.
With partnerships with Home Depot, Lowe’s, and Best Buy, RYSE is expanding rapidly in a smart home market that’s growing 23% annually.
Here’s the exciting part: at just $1.75 per share, you can invest in RYSE before their next big wave of growth.
This is your last chance to invest before the share price changes.
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See you on Friday :)