Instagram Magic: Likes Turned MILLIONS...

This is the New Money Talks Newsletter, the newsletter packed with entrepreneurs' personal stories, financial tips, and more!

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Let's face it, MOST drugstore candles are about as exciting as watching PAINT DRY…

They smell artificial, look generic, and leave you feeling...well, underwhelmed.

But what if you could fill your home with a unique, handcrafted candle that actually enhances your mood and reflects your style?

That's exactly what Melissa Maker achieved, and it all started in her tiny apartment kitchen.

Today, her brand, Wick & Flicker, is a million-dollar success story.

The Secret Sauce of Wick & Flicker's Success (Spoiler: It's Not Wax):

1) Forget Soy…

Melissa didn't play it SAFE…

She crafted unique candles with natural essential oils and recycled glass jars, tapping into the eco-conscious consumer market.

2) Instagram Magic: 

Stunning product photos and engaging captions on Instagram weren't just pretty pictures.

They built a loyal following who loved Wick & Flicker's story and vibe.

3) The Power of Partnership: Melissa didn't go it ALONE.

Smart collaborations with local influencers and bloggers spread the word like wildfire, driving sales and brand awareness.

…Ecommerce HACK: Niche Down and LIGHT UP Your Sales!

Think the candle market is saturated? Think again… 

Melissa's success proves there's room for EVERYONE.

By focusing on a niche (sustainable, handcrafted candles) and leveraging social media, she built a brand that burns brighter than EVER.

The ecommerce landscape is VAST and EVER EVOLVING, yet Melissa carved her own space with handcrafted, sustainable candles. 

This echoes Ralph Waldo Emerson's words:

"The only person you are DESTINED to BECOME is the person you DECIDE TO BE." 

But the question is: What will YOU create? 

There's a market waiting for your VISION… Embrace your individuality and light up the world with your ideas!

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See you on Wednesday :)