How Jesse Itzler Built a Fortune Worth Over $100 Million: A Success Story

How Jesse Itzler Built a Fortune Worth Over $100 Million: A Success Story

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In today’s newsletter, we're diving into the incredible success story of Jesse Itzler, a serial entrepreneur and author who's made a fortune of over $100 million. From starting with a hit rap song to co-founding a private jet company, let's explore the key milestones in Itzler's entrepreneurial journey.

Humble Beginnings: The Rap Career

Jesse Itzler's first taste of success came in the early 1990s when he adopted the stage name "Jesse Jaymes" and released a hitrap song called "Shake It (Like A White Girl)" that gained popularity in nightclubs and on the radio. Itzler co-wrote the song with his friend, MC Hammer, and it went on to become a platinum hit.

The Birth of Marquis Jet

After the success of his rap career, Itzler ventured into entrepreneurship and co-founded Marquis Jet, a private jet company that offers fractional ownership of private jets. The company was acquired by NetJets, a subsidiary of Berkshire Hathaway, in 2010 for an undisclosed amount, but Itzler is rumored to have made over $40 million from the sale.

Building a Health and Wellness Empire

Itzler's interest in health and wellness led him to co-found Zico Coconut Water, which was later sold to Coca-Cola for $15 million. He also wrote the best-selling book "Living with a SEAL" about his experience of inviting a Navy SEAL to live with him for a month and train him in fitness and mental toughness.

Itzler continued to build his health and wellness empire by co-founding the 100 Mile Group, which invests in consumer brands that promote a healthy lifestyle. Some of the brands in their portfolio include Hint Water, Bulletproof, and Whoop.

Lessons Learned from Jesse Itzler's Success Story

Jesse Itzler's story is a testament to the power of persistence, hard work, and the willingness to take risks. He started with a hit rap song and used the momentum to launch successful businesses in various industries, including private jets, coconut water, and health and wellness. His success also highlights the importance of diversifying one's investments and building a portfolio of businesses that align with one's values and interests.

In conclusion, Jesse Itzler's entrepreneurial journey is an inspiring example of how to turn passion into profit and build a fortune worth over $100 million.

See you Friday :)