How Kitchen Experiment Turned into 6 Figure Business

This is the New Money Talks Newsletter, the newsletter packed with entrepreneurs' personal stories, financial tips, and more!

Don't forget to subscribe to our YouTube channel :)

Imagine this: You’re in your kitchen, playing around with some ingredients, trying to make something tasty.

You have no idea that what you’re about to create will change your life FOREVER.

That exact situation happened to one of the MOST successful ecommerce entrepreneurs of 2023, and I’m going to tell you his story and his secrets…

And yeah we know what you’re thinking.

“This sounds like a fairy tale. A kitchen experiment that becomes a 6-figure business? Yeah, right. And I’m the Queen of England.”

But, before you dismiss this as a fantasy, let us tell you something. 

This is not a fairy tale. This is a true story.

And it could be your story too, if you pay attention to what I’m going to share with you…

You see, this man is not a genius, a celebrity, or a millionaire.

He’s just a regular guy who loves sweet food.

His name is Casey Elsass, and he is the founder of Bushwick Kitchen, a brand that makes honeycomb and other products that use natural honey from local bees.

His products are not only delicious, but also healthy, organic, and eco-friendly.

They are the ultimate way to sweeten up your food and your life.

But how did he go from a kitchen experiment to a 6-figure business?

Well, it all started in 2014, when he decided to make a product that he loved and wanted to share with others.

He also wanted to challenge himself and learn new skills…

He set up his ecommerce store with Shopify and started selling his products online.

But he had no clue what he was doing…

He had no experience in ecommerce or marketing, but he was eager to learn and grow. And he had to learn fast.

He faced many challenges and obstacles along the way.

Some of them ALMOST made him QUIT.

He had to deal with product development, packaging, branding, and more. And he had to do it all by himself.

He also had to stand out from HUNDREDS of other food-related products and brands in the market.

But how could he compete with the big names and the established players?

He decided to NEVER give up…And it was the best decision of his LIFE.

And he discovered something that changed everything.

He kept improving his product, listening to his customers, and testing different strategies. And he found a unique way to make his product IRRESISTIBLE.

He also partnered with local beekeepers and farmers who provided him with high-quality honey and ingredients.

And he created a strong bond with them and their communities.

He also created a blog where he shared recipes, tips, and stories related to his products, and he attracted a loyal and engaged audience who loved his content.

He used PR, SEO, email marketing, user-generated content, influencer marketing, and social media to grow his brand and his business.

He shared photos and videos of his products and his customer’s creations on Instagram and Facebook, by doing that he showcased the beauty and versatility of his products.

Casey also asked his customers to share their feedback and reviews on his website and social media.

And he received rave reviews and testimonials from happy and satisfied customers.

He worked with food magazines, podcasts, and celebrities who shared his passion and vision. 

And he gained exposure and credibility from influential sources.

By doing this, he reached MILLIONS of potential customers who were interested in sweet food or ecommerce.

And he made them an offer they COULDN’T refuse.

He also offered valuable content that educated them about his products or entertained them with stories.

And he made them feel special and appreciated.

He also turned them into loyal customers who bought his products or referred their friends.

That’s how Bushwick Kitchen turned his love for sweet food into an ecommerce business.

And that’s how you can do it too…

As the famous author and entrepreneur Seth Godin once said,

“Don’t find customers for your products, find products for your customers.”

That’s the sweet secret to ecommerce success. And now you know it.

But the REAL question is: What will you do with it?

Tweet of the day


If you read today’s newsletter and enjoyed it even half as much as we enjoyed preparing it for you, we’d love for you to reply to it and give your feedback so we can keep improving them over time.

See you on Wednesday :)