Newsletter: How Curating Random Photos of People Became a $100+ Million Dollar Company

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Welcome to our latest newsletter, where we delve into the founding story of BeReal, a social networking app quickly gaining popularity, and the valuable lessons we can learn from its success.

The Genesis of BeReal

Kevin Perreau and Alexis Marcombe, the French duo, co-founded BeReal in 2019. The concept was inspired by the authentic and spontaneous nature of taking photos with friends. The app sends a notification to its users every day at a random time, prompting them to take and share a picture of their current activity within 20 minutes.

The Struggles and Triumphs

The journey wasn't always smooth sailing. The founders faced challenges in getting initial funding, and the pandemic hit just as they were about to launch. Despite these setbacks, they persevered. Their determination paid off when the app saw exponential growth in 2020, especially among the younger demographic.

What Sets BeReal Apart?

Unlike other social media platforms, BeReal encourages users to share ordinary moments, not just the highlights. This authenticity resonates with people who are tired of the curated and often unrealistic portrayals of life on other platforms. By capturing real-life moments, BeReal offers a refreshing change, demonstrating that there's beauty in the everyday.

Lessons from the BeReal Story

1. Perseverance is Key

The BeReal story shows us that perseverance in the face of adversity can lead to success. Despite facing numerous setbacks, the founders never gave up on their vision.

2. Authenticity Matters

In a world where social media often highlights the best parts of people's lives, BeReal's focus on authenticity sets it apart. This has resonated with users, showing that people value genuine content.

3. Innovation is Crucial

BeReal's unique approach to social media proves that innovation is crucial in a saturated market. By offering something different, BeReal has managed to carve out its own niche.

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See you on Friday :)