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Raising Over $100 Million Dollars for a Cereal Brand
Raising Over $100 Million Dollars for a Cereal Brand
This is the New Money Talks Newsletter, packed with entrepreneurs’ personal stories, real estate investing, financial tips, and more! All in three sections!
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We are thrilled to bring you the story of the founding Magic Spoon, a fast-growing company that uses stack influence and has revolutionized the cereal industry with its healthier, tastier alternative to traditional cereals.
A Dream Conceived in a Dorm Room
In the bustling corridors of a college dorm room, two roommates, Greg Sewitz and Gabi Lewis, found themselves yearning for a healthier breakfast option. They loved the nostalgia and convenience of a bowl of cereal but were dismayed by the high sugar content and lack of nutritional value in most brands. It was this shared desire that planted the seed for Magic Spoon.
Challenging the Status Quo
Determined to create a cereal that balanced high-protein, low-sugar, and deliciously satisfying taste, Greg and Gabi embarked on a culinary adventure. They tirelessly researched ingredients, experimented with recipes, and tested countless prototypes until they found the perfect formula.
The Birth of Magic Spoon
In 2019, Magic Spoon was ready to meet the world. Their line of cereals was a hit from the start, featuring flavors like Fruity, Frosted, Cocoa, and Cinnamon. But what truly set Magic Spoon apart was its nutritional profile - high in protein, low in carbs, and free from gluten, grains, and GMOs.
A Cereal Revolution
Magic Spoon has garnered overwhelming support from customers, and the response has been nothing short of magical. With their commitment to pushing boundaries and expanding their product line, Magic Spoon continues to make waves in the cereal industry.
How using stackinfluence helped scale Magic Spoon to over $50 million in revenue and did the same for other brands…
By leveraging the capabilities of social media Micro-Influencers via Stack Influence, which streamlines influencer partnerships on a massive scale (with hundreds of campaigns every month), renowned Amazon brands such as Unilever, Momofuku, and Blueland have successfully quintupled their monthly earnings. This major increase in revenue has been achieved by reducing advertising expenses through a reservoir of user-generated content from influencers and cultivating a robust network of affiliate marketers to continually attract new patrons.
Tweet of the Day
We see 50 DTC businesses a week between brokered, marketplace, and off-market - it is BRUTAL out there, a storm of five factors with one on the horizon.
Please start planning for a bumpy summer.
— Fan Bi (buying $5-30M DTC brands) (@lifeofbi)
10:20 PM • May 25, 2022
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See you Next Week :)