- New Money Talks
- Posts
- The Secret Behind This $10 Million Ecommerce Business
The Secret Behind This $10 Million Ecommerce Business
This is the New Money Talks Newsletter, the newsletter packed with entrepreneurs' personal stories, financial tips, and more!
Don't forget to subscribe to our YouTube channel :)
Do you love to travel?
Do you have a passion for exploring new places, meeting new people, and learning about different cultures?
If you answered yes, then you’re in for a treat.
Because in this email, I’m going to reveal the secret behind one of the most successful ecommerce businesses of 2023,
and how you can use it to turn your passion for travel into a profitable business.
But before I do that, let me ask you a question.
How do you keep track of your travel memories? Do you take photos, write journals, collect souvenirs, or something else?
Whatever you do, I bet it’s not as COOL as what this ecommerce entrepreneur does.
He creates personalized metal clips that hold engraved rings with the names of the countries or states that he has visited.
He calls them Traveller Clips, and they are the ultimate way to show off your travel achievements and inspire others to travel more.
But that’s not all.
He also uses his ecommerce business as a way to give back to the world and make a difference.
He donates 20% of his revenue to various causes around the world, such as education, clean water, and poverty alleviation.
He also creates a community of travelers who support each other and learn about different cultures and places.
Sounds amazing, right?
Well, it gets even better…
Because this ecommerce entrepreneur has grown his business from zero to over $10 million in annual revenue in just eight years.
He has also donated over $2 million to various causes around the world.
He has also built a loyal fan base of over 500,000 customers who love his products and his mission.
But,
How did he do it? What is his secret?
The secret behind Traveller Collective is simple,
they create a product that connects with customer’s emotions and values, and they use various online marketing channels to reach and engage their target audience.
Let me explain how they do it…
First, they create a product that connects with customer’s emotions and values.
Traveller Clips are not just metal clips with engraved rings.
They are symbols of the customer’s travel experiences, achievements, and aspirations.
They are also expressions of the customer’s personality, style, and identity.
Traveller Collective understands that travel is not just about visiting places, but about creating MEMORIES and STORIES.
They also understand that travel is not just a hobby, but a passion and a lifestyle.
They tap into these emotions and values to create a product that resonates with their customers and makes them feel special.
They also use their product as a way to give back to the world and make a difference.
But it’s not just a product. It’s also a MISSION.
They donate 20% of their revenue to various causes around the world, such as education, clean water, and poverty alleviation.
They also create a community of travelers who support each other and learn about different cultures and places.
They show their customers that they care more about them than just making money.
They show them that they share their vision and values of making the world a better place.
This creates a strong emotional bond between the brand and the customers and increases their loyalty and trust.
They use social media, email marketing, user-generated content, influencer marketing, SEO, and PR to grow their brand and their business.
They share stories and tips from their travels and their customer’s travels.
They also encourage their customers to share their stories and photos with their clips and rings on social media.
They also collaborate with travel influencers and media outlets who share their vision and values.
This way, they connect with a HUGE number of potential customers who are curious about travel or ecommerce.
They also provide valuable content that educates them about their products or entertains them with stories.
They also convert them into loyal customers who buy their products or refer their friends.
This is how Traveller Collective made their dream of travel into a successful ecommerce business.
And you can do the same…
Tweet of the day
Time reveals all weakness. Those unable to endure tribulation will never see the true heights of triumph
— Parker Cardwell (@parkercardwell)
5:35 PM • Nov 14, 2023
If you read today’s newsletter and enjoyed it even half as much as we enjoyed preparing it for you, we’d love for you to reply to it and give your feedback so we can keep improving them over time.
See you on Friday :)