The Secret to Success in Life and Business…

This is the New Money Talks Newsletter, the newsletter packed with entrepreneurs' personal stories, financial tips, and more!

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Do you know what skiing and ecommerce have in common?

You might think they are COMPLETELY different, but they actually share some IMPORTANT principles that can help you achieve success in both fields…

And I’m going to prove it to you by telling you a remarkable story about a small ski company that started from NOTHING and became a GLOBAL SENSATION.

It’s the story of Hagan Ski, the BEST skis in the world.

You might be wondering: what makes Hagan Ski so special?

Well, let me tell you…

Hagan Ski was founded by Max Hagan, a passionate skier and engineer from Austria.

Max had a dream of creating the best skis in the world, but he faced MANY challenges and obstacles along the way.

He didn’t have much money or resources.

He didn’t have a website, a marketing budget, or a distribution network.

He didn’t have a big team or a fancy office.

He only had his garage, his tools, and his vision…

But he also had something that many ecommerce entrepreneurs lack:

A CLEAR UNDERSTANDING of his target market, a unique value proposition, and a loyal customer base.

He knew his IDEAL CUSTOMERS: ski enthusiasts and professionals who wanted high-quality, lightweight, and durable skis that could handle any terrain and condition.

He knew exactly what his unique selling point was: he designed and made every ski himself, using his own innovative techniques and materials.

He tested them himself and sold them to his friends and family.

He knew exactly how to grow his business: he relied on word-of-mouth and referrals to spread the word about his amazing products.

He delivered exceptional value and service to every customer and built a strong relationship with them.

He didn’t try to compete with the big brands on price or features.

He didn’t try to sell to EVERYONE.

He didn’t try to copy what others were doing… He was UNIQUE…

He stayed true to his VISION, and his customers LOVED him for it…

And that’s how he started to attract attention from all over the world.

Soon, his skis became popular among the ski community, and he started getting orders from different countries and continents.

He realized that he had to scale up his production and his team, and he also had to leverage the power of ecommerce to reach more customers and grow his brand.

He launched his own website, where he showcased his products, his story, and his values.

He also used social media, email marketing, and content marketing to connect with his audience and build trust.

He didn’t just sell skis, he sold a lifestyle and a community.

He created a movement.

And that’s how he became one of the leading ski brands in the world, with customers in over 30 countries and a revenue of over $1 million a year.

But he never forgot his roots.

He still makes every ski with the same passion and care as he did in his garage.

He still listens to his customers and innovates constantly.

He still loves skiing and sharing his joy with others…

And you can do the same.

BUT YOU NEED TO MAKE A CHOICE.

You need to decide whether you want to settle for MEDIOCRITY or strive for EXCELLENCE. 

You need to decide whether you want to be a FOLLOWER or a LEADER.

And what’s stopping you from making that choice?

Nothing… Nothing but your own mindset…

So, CHANGE YOUR MINDSET. Change your life.

Choose to be the BEST.

I believe in you and I know you can achieve success if you just try and NEVER GIVE UP…

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See you on Friday :)