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- This ski goggle company made $1.5 million in 3 years
This ski goggle company made $1.5 million in 3 years
This is the New Money Talks Newsletter, the newsletter packed with entrepreneurs' personal stories, financial tips, and more!
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What if I told you that you could run a successful ecommerce business without spending a lot of money, time, or effort?
Would you be interested?
I bet you would.
And I have a story for you that will prove it…
It's about a former engineer who quit his job and started a ski goggle company that made $1.5 million in 3 YEARS.
His name is Curt, and he was just like you.
He loved skiing, but he hated the goggles he had to wear.
They were either too expensive, too uncomfortable, or too ugly.
He wanted a pair of goggles that would fit his style, his budget, and his performance.
But he couldn't find any.
So he decided to make his own…
He did some research and found the best materials, lenses, and features for ski goggles.
He then contacted some reliable suppliers who could produce them for him.
He also designed a simple and elegant logo that would stand out from the crowd.
He launched his ecommerce store in 2017, using Shopify as his platform.
And that was the best decision he made in his WHOLE LIFE.
He named his brand Glade Optics, and he was ready to ROCK.
He started advertising his products on Facebook, Instagram, and other channels.
He also contacted some influencers and bloggers who could promote his brand.
He offered a 30-day money-back guarantee and free shipping to attract customers.
And guess what?
People loved his goggles…
They loved the quality, the fit, and the value.
They loved the fact that he was a small and independent business that cared about their satisfaction.
They started buying his goggles, leaving him positive reviews, and telling their friends.
His sales SKYROCKETED.
He went from making $30,000 in his first year to $1.5 million in his THIRD YEAD.
He also added more products to his catalog, such as helmets, sunglasses, and accessories.
He now has a loyal fan base of skiers who trust his brand and support his vision.
He has also been featured in several media outlets, such as Forbes, Outside, and Gear Patrol.
He has achieved his dream of turning his passion for skiing into a successful ecommerce business.
And he's not stopping there.
He plans to continue to innovate and improve his products, as well as to explore new markets and opportunities.
He wants to make Glade Optics the go-to brand for skiers around the world.
Now, you might be wondering:
How did he do it?
What was his secret?
Well, the truth is, there is no secret.
He just followed a proven formula that works for any ecommerce business.
And that formula is:
Find a profitable niche + Create a unique product + Offer a great deal + Use effective marketing
That's it…
That's how you can make money online with ecommerce.
You don't need a lot of money, experience, or skills.
You just need a good idea, a simple platform, and a smart strategy.
You just have to take the first step and follow your dream.
So what’s stopping you?
Go out there and make your dreams a REALITY.
Tweet of the day
I can share all these tactics
I can tell you all of my strategies
But at the end of the day, the single most important thing you can do for your DTC brand is this:
OBSESS OVER YOUR CUSTOMERS.
Get out of the technical loop and remind yourself why someone REALLY buys your… twitter.com/i/web/status/1…
— Ash (@ashvinmelwani)
3:46 PM • Jan 29, 2024
If you read today’s newsletter and enjoyed it even half as much as we enjoyed preparing it for you, we’d love for you to reply to it and give your feedback so we can keep improving them over time.
See you on Wednesday :)