The Billion-Dollar bet that was bound to fail...

This is the New Mօney Talks Newsletter, the newsletter packed with entrepreneurs' personal stories, financial tips, and more!

Don’t forget to subscribe to our YouTube channel!

In 2018, Liquid Death launched with one of the weirdest product concepts ever: canned water that looked like a tall boy of beer.

It made zero sense.

The name was extreme. The branding was aggressive. And investors wanted nothing to do with it.

Supermarkets refused to carry it.

Bottled water companies laughed at it.

Even their competitors thought it was a joke.

“Who the hell would buy this?”

And they were right (at least at first).

The brand was bleeding money. 

Retailers wouldn’t touch it. 

And consumers just didn’t get it (yet).

But the ace that Liquid Death was holding was that they weren’t trying to “fit into” the bottled water industry.

They never wanted to.

Truth is, they weren’t selling just water but a rebellion.

And so they marketed it like an energy drink, not a health product.

They didn’t chase health-conscious buyers.

Instead, targeted punk rockers, skaters, and counter-culture communities.

They weren’t just selling hydration they were selling a ‘unique identity’.

They made viral commercials parodying extreme sports ads…

Got punk bands and tattoo artists as brand ambassadors…

And even hired a witch to curse their haters (lol).

At first, nothing happened.

The big retailers still weren’t compelled to stock their products.

Industry experts still said they’d never last.

And most people still thought it was just a joke.

But Liquid Death didn’t stop.

Instead of taking the competitor, market, and even (potential) customer feedback into account (like any normal brand would)...

They leaned into the mockery and turned skeptics into free marketing. 

They leveraged the doubt imposed on them to go even more viral.

Doubled down on their branding…

Making even crazier ads…

And finally, built a cult-like fanbase that couldn’t get enough of their absurdity.

The same people that laughed at them, turned into raving fans. Almost overnight.

As a result, now all of a sudden, whole Foods ALSO wanted in. 

Then 7-Eleven. 

Then Amazon.

And today, Liquid Death is worth over $1.4 billion, making it one of the fastest-growing beverage brands in history.

Why?

Because they didn’t play by the rules. 

They wrote their own, by ACTUALLY bending the rules.

They found a boring, overlooked category and turned it into a cultural movement.

And now, another company is doing the same thing.

While most smart home companies focused on lighting, security, and speakers, RYSE saw what they missed.

They built SmartShades, a device that automates any window covering in minutes, no expensive replacements, and no complicated installation.

They’re doing to window shades what Liquid Death did to water — turning a forgotten category into an industry revolution.

Is RYSE the Next Billion-Dollar Buyout?

Google bought Nest for $3.2B, and Amazon acquired Ring for $1.2B. Could RYSE be next?

With 10 fully granted patents, $10M+ in revenue, and an impressive 200% year-over-year growth, RYSE is transforming window shades into a seamless smart home upgrade — no costly replacements needed.

Now available in 127 Best Buy stores and launching in Home Depot in 2025, RYSE is rapidly expanding its retail footprint and positioning itself as a prime acquisition target in the booming $158B smart home market.

Invest now at $1.90/share and earn up to 25% bonus shares before this opportunity closes.

👉 Click here to invest now