The Key to New Look’s Recent Success...

This is the New Money Talks Newsletter, the newsletter packed with entrepreneurs' personal stories, financial tips, and more!

Don't forget to subscribe to our YouTube channel :)

Imagine spending thousands on influencer marketing—only to see it flop.

That’s the situation New Look, one of the UK’s biggest fashion brands, found themselves in.

They had the budget, the influencers, the vision… but the results?

Disappointing…

Sales weren’t moving, and the flashy influencer campaigns were falling flat. It was the same story over and over—big names with big followings, but little connection to the actual customers who loved their clothes.

They were running out of time and options.

That’s when they made a BOLD decision…

Instead of chasing influencers who didn’t resonate with their brand, New Look shifted their focus to something far more powerful: their own customers.

The real influencers were already out there, wearing their clothes and sharing their style on social media.

But New Look wasn’t tapping into that potential—until LoudCrowd stepped in.

With LoudCrowd’s platform, New Look discovered a completely different way to grow.

They didn’t need big-name influencers to drive results. What they needed was to build an army of brand advocates who were already passionate about their products.

LoudCrowd helped them do just that, identifying loyal customers who were eager to share their love for New Look’s fashion with the world.

The result?

Over 16,000 posts of user-generated content…

Yes, you read that right—thousands of everyday customers were creating and sharing authentic content, boosting New Look’s reach and engagement like never before.

And here’s the kicker: this wasn’t just another influencer campaign.

It was a long-lasting, community-driven movement that transformed New Look’s entire approach to marketing.

The numbers speak for themselves, but the real magic?

It was the authenticity. 

Customers were genuinely excited to represent the brand—no forced posts, no hefty fees, just real love for the products.

This wasn’t about getting a celebrity to wear their clothes for a day; it was about creating a sustainable brand ambassador program built on trust and genuine connection.

So, what’s the takeaway?

You don’t need to spend massive amounts on influencers to grow.

You already have the most powerful marketers right in front of you—your OWN customers.

LoudCrowd can help you find and empower them, just like they did for New Look.

So, are you ready to stop chasing influencers and start building a community of real brand advocates?

Click here to see how LoudCrowd can help you drive real, lasting growth.


If you read today's newsletter and enjoyed it even half as much as we enjoyed preparing it for you, we'd love for you to reply to it and give your feedback so we can keep improving them over time.

See you on Friday :)