the multi-million dollar idea born from sticky floors and spilled juice

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Most people see mundane chores as, well, just chores. But not Maya.

In 2020, Maya found herself cleaning up after her toddler for the third time that morning.

Crumbs, spills, and sticky stains had turned her dining room into a war zone.

Armed with a mop and a spray bottle, she spent hours scrubbing the same spots, day after day.

But as Maya cleaned, a thought crossed her mind: Why hasn’t anyone created a faster, easier way to clean up messes like this?

Instead of settling for frustration, Maya got to work.

She sketched ideas, tested materials, and partnered with manufacturers to create SwiftWipe, a reusable cleaning pad that’s super absorbent, washable, and perfect for quick cleanups.

Fast forward to today, SwiftWipe is a $7M brand loved by busy families, small business owners, and eco-conscious consumers.

Here’s what made SwiftWipe stand out:

• Solve for speed: Maya didn’t set out to replace cleaning tools—she designed a product that made quick cleanups faster and easier. Her focus on speed resonated with her audience.
  

• Position for practicality: Instead of pitching SwiftWipe as a premium product, Maya emphasized how much time and money it saved by reducing paper towel use.

What can we learn from Maya?

• Start with what’s annoying: Maya’s success came from solving a frustration she faced every day. Are you paying attention to your customers’ daily pain points?
  

• Focus on small wins: SwiftWipe wasn’t about revolutionizing cleaning—it was about making it easier. Are you solving small, specific problems for your audience?
  

• Lean into value: Maya built her brand on savings—of time, money, and waste. Are you highlighting the long-term benefits of your products?

Maya’s story reminds us that even the simplest ideas—when executed well—can create massive impact.

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