They Laughed at This Business and now...

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In 2015, two entrepreneurs walked into Shark Tank with a simple idea: a mattress-in-a-box that could be shipped straight to customers’ doors.

They pitched hard.

Explained the convenience.

Showed off the margins.

The Sharks? They passed.

“People want to try a mattress before they buy it.”

“This will never compete with the big brands.”

“Retailers dominate this space—good luck.”

But the founders of Purple didn’t listen.

Instead of following the old-school mattress playbook, they flipped it on its head:

- They turned their “sleep technology” into a viral sensation with quirky, science-backed ads.

- They bet big on eCommerce while competitors were stuck in showrooms.

- They made trial periods easy, eliminating the “try before you buy” objection.

For the first year, skeptics laughed.

But as their ads racked up millions of views, sales skyrocketed.

Soon, traditional mattress brands were scrambling to catch up.

Today? Purple is worth over $1 billion.

And the lesson?

- Disruptors win by seeing opportunity where others don’t.

- The best ideas often sound crazy—until they work.

- A great product isn’t enough. It’s how you position it.

That’s exactly what RYSE is doing in the smart home industry.

While most companies are focused on lighting and security, RYSE is dominating a space no one thought to touch—automating window blinds and shades.

Google bought Nest ($3.2B), Amazon acquired Ring ($1.2B)… now, there’s a new smart home disruptor — and you can invest before the next big wave.

Meet RYSE, the company transforming smart shades. With $10M+ in revenue and 200% year-over-year growth, RYSE is revolutionizing how we control window shades. Now in 127 Best Buy stores and launching in Home Depot in 2025, RYSE holds 10+ granted patents and an exclusive Amazon partnership.

Over 2,500 investors have already joined, and the smart home market is projected to grow 23% annually. RYSE is positioning itself as the next big acquisition target.

Invest now at $1.90/share and get up to 25% bonus shares!