This “dumb idea” just hit a $1.4B valuation.

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The $100 Million “Mistake”

In 2018, Liquid Death launched with one of the weirdest product concepts ever: canned water that looked like a tallboy of beer.

It made zero sense.

The name was extreme. The branding was aggressive. And investors? They wanted nothing to do with it.

“Who the hell would buy this?”

Supermarkets refused to carry it. Bottled water companies laughed at it. And for a while, it seemed like they might be right.

But Liquid Death had a different vision.

They ignored the entire industry and marketed their water like an energy drink.

They made viral commercials parodying extreme sports ads.

They got punk bands and tattoo artists as brand ambassadors.

They embraced shock marketing—like hiring a witch to curse their haters.

And today?

Liquid Death is worth over $1.4 billion.

What was once a joke is now one of the fastest-growing beverage brands in history.

Because they didn’t play by the rules. They wrote their own.

Lessons From Liquid Death

• Your weirdest idea might be your best one. Everyone told them their concept was dumb. Now, those same people are watching from the sidelines.
  

• Positioning matters more than the product. It’s just water—but branding turned it into a movement.
  

• Find your die-hard fans and double down. They didn’t try to convince everyone—they spoke to one specific audience (punk, metal, action sports) and went all in.

Not every brand can be Liquid Death. But every brand has an opportunity to stand out instead of blending in.

That’s exactly what Ryse is doing in the smart home industry.

While most companies focus on gadgets for lighting and security, Ryse is dominating a space no one else is paying attention to—automating window blinds and shades.

With 10 patents, partnerships with major retailers like Best Buy and Home Depot, and over $10M in revenue, Ryse is growing fast—and giving investors a rare opportunity to get in before their next wave of growth.

At just $1.75 per share, now is the perfect time to claim your stake.

Invest now before their share price changes → Click Here