Unfolding the Founding Story of Bentobox and The Lessons We Can Learn

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Today, we dive into the founding story of Bentobox, a company that has made a significant impact in the restaurant industry. We believe there are some valuable lessons to be learned from their journey.

The Founding Journey of Bentobox

Bentobox was founded by Krystle Mobayeni and Wilkie Wilkinson in 2013, aimed at helping restaurants flourish in the digital world. Krystle, a designer by profession, identified a gap in the market when she observed her friends in the restaurant industry struggle with ineffective and costly online solutions. She partnered with Wilkie, a seasoned tech expert, to create a seamless, affordable, and user-friendly platform for restaurants to create their websites and manage their digital presence.

The Turning Point

The turning point for Bentobox came when they decided to participate in the Techstars NYC accelerator program in 2015. This gave them access to a network of mentors, investors, and fellow entrepreneurs. The team used this opportunity to refine their product, marketing strategy, and business model, which led to their first significant growth phase.

Lessons Learnt

Persistence Pays Off

One of the key takeaways from Bentobox's journey is the importance of persistence. The founders faced numerous challenges in their early years, from funding constraints to market skepticism. However, they remained dedicated to their vision and gradually won over customers and investors.

Identify and Solve a Real Problem

Krystle and Wilkie's success with Bentobox demonstrates the value of identifying and solving a real problem. By focusing on the specific needs of the restaurant industry, they were able to create a unique and valuable solution.

Leverage Networks and Opportunities

The founders used their participation in Techstars NYC to their advantage. They leveraged the opportunity to refine their offering and scale their business. This shows the importance of embracing opportunities and making the most of the networks available to you.

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